Embrace Esthetic Physicians for Greater Financial Rewards
As addressed in Part I of this article, which appeared in the October issue of Skin Inc. magazine, estheticians and physicians, now more than ever, have the opportunity to work together in order to enjoy financial and client- retention rewards.
Editor’s note: This article is Part II of a two-part series about how enhancing a physician’s services can result in greater financial rewards for esthetic professionals. Part I discussed why entry into the medical field can be a profitable endeavor for esthetic professionals, and appeared in the October 2010 issue of Skin Inc. magazine.
48 November 2010 © Skin Inc.
Now is the time for physicians to seek out estheticians in order to incorporate their talents with medical esthetic procedures to improve the outcome of cosmetic services, including increasing revenue and rebookings, decreasing patient anxiety, offering add-ons, assisting in post-recovery and providing overall better patient results. But what exactly are some beneficial treatments that an esthetician can offer to do this? Two of the many include essential oils and body treatments.
You would think that, with documented medicinal uses since ancient times, essential oils would get more respect from the medical community. Although essential oils are used in spa treatments with great visual and health effects, they are not generally acknowledged by the traditional medical realm as having medicinal properties that can actually treat conditions. There are exceptions. Robert Galamaga, Director of Education for Miami Aromatherapy, Inc., in Miami, uses essential oils and supplies them to a variety of medical facilities with effective results. Coupled with their capacity to serve as sales-ready add-ons, essential oils can supplement medical esthetic practices. “In today’s economy and because of the Internet, customers and patients are more attuned to the need for, and the availability of, a single product that has multiple applications,” says Galamaga. “From the moment clients or patients enter your facility, they can be presented with a diffused scent that will start to reduce the anxiety concerning what they are about to experience while enhancing the benefits of the medical service.”
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